The Programmatic Digital Media Buyer – is responsible for the implementation of daily management and optimization of assigned programmatic campaigns. This position will assist in strategy and planning responsibilities including research and insights derived from past campaign performance and cross-client learnings. Thorough, hands-on knowledge of programmatic media, Facebook, Google’s Ad Products including GDN and AdWords is required, other platforms, such as Yahoo and native will also be used and past knowledge is a plus. A critical eye for detail and a love for data analysis is a must. Experience with online video campaigns, Adespresso and accounts that focus on ROI is a strong plus.
The ideal candidate is innovating and excited by the idea of coming up with interesting and effective ways to target and reach audiences through digital media.
This position may start in a contractor role but will ideally move to full time
DUTIES AND RESPONSIBILITIES
Own the day-to-day management and optimization of assigned programmatic campaigns
Pulls and analyzes campaign performance reports to inform daily optimizations and testing recommendations
Ensures that campaign KPIs and objectives are met both near and long term.
Prepares research and insights to inform ongoing media recommendations
Manages budget allocations and bid parameters to deliver most efficient results
Prepare weekly client reporting
Ad build out or management of ad build outs - Landing page, static and video content
Bachelor’s degree (B.A. or B.S.) preferred but not required
1-3 years related experience
Must have experience setting up, managing and optimizing programmatic campaigns via AdWords and Facebook Power Editor. Must be extremely detail oriented, passionate about data analysis and able to multitask in a fast paced environment.
Must be proficient in Google docs and spreadsheets.
Must be experienced in analyzing data and market research.
Copywriting and design abilities for ad build out a strong plus.
Strikepoint is fast growing full-service digital marketing agency specializing in lead generation and customer acquisition. Our headquarters are located in Laguna Beach, California. We are in walking distance to downtown and the beach. We are a young group of passionate marketers working hard to grow the businesses of our clients. We have a fun culture that is centered by humor and driven by success. Each team member is expected to contribute to the overall success of the company and of their fellow team members. If you think you would be a good fit, then please don’t hesitate as this position.